Market outreach and strategic communication

Help­ing you to get your mes­sage heard with impact

 

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Strategic communication to support growth, scale up and market penetration

At sbh4 we offer a wide range of strate­gic com­mu­ni­ca­tion ser­vices. Take a clos­er look into our case stud­ies.

Fund rais­ing activ­i­ties are crit­i­cal to sup­port growth and scale up of clean-tech star­tups. Invest­ment cap­i­tal pro­vides the run­way to devel­op tech­nol­o­gy and address mar­kets pri­or to rev­enue and prof­it gen­er­a­tion. Also, for project devel­op­ers, the costs of research­ing a project, con­duct­ing fea­si­bil­i­ty stud­ies and com­mis­sion­ing FEED stud­ies is are high.

Much of my con­sult­ing is work­ing buy-side to review pitch decks and Infor­ma­tion Mem­o­ran­dums from star­tups and project devel­op­ers. There­fore, I have a depth of insight to help these enti­ties present their pitch in a way that is both robust and attrac­tive to poten­tial investors. I have sup­port­ed both star­tups and clean ener­gy infra­struc­ture project devel­op­ers to refine their pitch­es to increase the changes of rais­ing cap­i­tal to fund their pre-rev­enue activ­i­ties. And, as invest­ment funds in these areas become more dif­fi­cult to attract, the impor­tance of this work is increas­ing and my involve­ment in this strate­gic com­mu­ni­ca­tion activ­i­ty is also ramp­ing up.

Estab­lished com­pa­nies with suc­cess­ful prod­uct ranges are con­tin­u­ous­ly scan­ning for prof­itable organ­ic growth oppor­tu­ni­ties. Dis­rup­tions in mar­kets, such as the increased focus on hydro­gen and hydro­gen deriv­a­tives as clean ener­gy vec­tors and chem­i­cals is a good exam­ple. The growth in the CO2 val­ue chain from cap­ture through trans­porta­tion to stor­age or util­i­sa­tion is anoth­er clear case. And, there is also an increased recog­ni­tion that sec­ond gen­er­a­tion bio­fu­els will have a major role to play in sup­port­ing net-zero ambi­tions.

The ques­tions that estab­lished enter­pris­es have are often relat­ed to which mar­kets to pen­e­trate with their proven prod­ucts. Strate­gic com­mu­ni­ca­tion to test mar­kets and posi­tion their prod­ucts with­in the most rel­e­vant sec­tors and appli­ca­tions can sup­port prof­itable growth. I have sup­port­ed many lead­ing inter­na­tion­al brands with strate­gic com­mu­ni­ca­tions activ­i­ties in this domain as they wish to posi­tion them­selves in these high-growth mar­kets.

As a mem­ber of the gasworld and H2 View edi­to­r­i­al advi­so­ry boards, Stephen is relied upon to pro­vide insights and direc­tion to edi­to­r­i­al con­tent that is rel­e­vant, engag­ing and insight­ful to play­ers in the indus­tri­al gas­es sec­tor at all lev­els of the val­ue chain.  Indus­tri­al gas­es oper­a­tors, EPC con­trac­tors, end-users and sup­pli­ers of equip­ment and ser­vices to the sec­tor world­wide are con­stant­ly on his radar as he scans for devel­op­ments that will dri­ve the sec­tor to fur­ther growth through the 2020s.

In addi­tion to writ­ing, sbh4 can arrange for image selec­tion. In some cas­es, we would have the appro­pri­ate net­work to take on a full PR and media rela­tions ser­vice for your organ­i­sa­tion and secure place­ment and dis­tri­b­u­tion for your news and fea­ture arti­cles in jour­nals that are rel­e­vant to the indus­try sec­tors in which you oper­ate, and wish to pen­e­trate fur­ther.

Decou­pling heli­um sourc­ing from nat­ur­al gas pro­cess­ing

At sbh4 we work with an exten­sive net­work of lead­ing pub­li­ca­tions. In the past decade, the team at sbh4 has writ­ten more than 300 pub­lished jour­nal arti­cles. Top­ics have includ­ed Envi­ron­men­tal Man­age­ment, Gas Detec­tion, Gas Cylin­ders, Gas Analy­sis Instru­men­ta­tion, Green tech­nol­o­gy, CCUS, E-fuels, Decar­bon­i­sa­tion, Hydro­gen Ener­gy & Refrig­er­ant Gas­es

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Port-side ammo­nia crack­ers – enabling inter­na­tion­al hydro­gen sup­ply chains
H2 View, Dec 2024

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High ener­gy den­si­ty hydro­gen car­ri­ers for fuel-cells
Hydro­gen Tech World, Feb 2024

The con­ver­gence of biotech­nol­o­gy and car­bon cap­ture
Car­bon Cap­ture Jour­nal, Novem­ber 2023

Feed­stocks and util­i­ties for green hydro­gen and e-fuels
Decar­bon­i­sa­tion Tech­nol­o­gy, May 2023

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CCUS Poten­tial in Viet Nam
gas­world, Feb­ru­ary 2022

Chem­cy­cling of waste to hydro­gen
Recy­cling Mag­a­zine, Feb­ru­ary 2021

Publications, graphics & videos

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